Having a strong online presence is a crucial part of running a successful modern business, and your private practice is no exception. A website can boost your social proof, help new clients find you, and strengthen your professional credibility. You can even use it to automate appointment bookings or make sales online. Creating a private practice website might feel intimidating, but it doesn’t need to be. In this post, we break down how to create a website for a small business, what you need to include on your site, and how to make it look great.

What to include on your private practice website

You can add anything you like to your small business website layout, but here are some common pages you can use to get started.

Landing page

The main page of your private practice website will be many people’s first impression of your business, so make sure it represents you well. There are no hard and fast rules for designing a landing page, but it’s a good idea to have a few eye-catching headings that make it clear what you do. Keep it simple, inviting, and aligned with your personal branding.

About page

Potential clients are likely to want to know some more details about you and your expertise, and that’s what your About page is for! On this page, you can include elements such as:

• A photo of yourself.
• Your qualifications and credentials.
• What led you to become a healthcare provider. Was it always a passion? A particular life event?
• Your approach to treatment - for instance, nutritionists and dietitians may want to talk about their “food philosophy”. 
• Some personal touches, such as what you like to do in your spare time.

Services page

You likely offer many services through your practice, so it’s a good idea to outline some of the options when creating a website for your business. You could share details of each service, price ranges, package deals, and any other information you feel is relevant.

If you integrate your website with Healthie, you can also easily automate many of your booking processes. Through your site, clients can pay for a service, schedule an appointment, and even fill out their intake form before meeting with you.

Contact page

Your Contact page should make it very easy for clients to get in touch with you. This is especially crucial when creating a small business website. Make sure the page is simple, clear, and contains accurate information. You could include:

• Your practice’s location. If your practice is virtual, include where you’re based and what states you’re able to see clients in. 
• A contact form, so it’s easy to send you a quick enquiry.
• Phone number.
• Email address.
  

You could also include your email and phone number in your site’s footer. This will show up at the bottom of every page, so it’s always easy to reach you.

Blog, news, or other resources

Many healthcare providers like to share recipe collections, industry news, or other content on their private practice website. This is a great way to show off your practice’s personality and help clients decide if they think you’d be a good fit for them.

Posting high quality content can also help you get more visitors to your site. When you share videos, blog posts, and other resources, it tends to boost your Search Engine Optimization (SEO), so you rank higher in Google search results.

Getting your website up and running

Do it yourself

If you’re confident in your tech skills, why not try creating your own website for your business? Many website builders are fairly easy to figure out. Sites such as SquareSpace, WordPress, and Wix all offer intuitive templates you can play around with. 

Hire someone else

On the other hand, your time is valuable and there are many marketing agencies and freelance web designers out there who you can outsource the project to. They’ll be able to help you create a professional private practice website that perfectly represents your brand.

Final tips

• When it comes to website design for a small business, less is more. Make sure your site isn’t cluttered, and is easy to navigate. 
• Don’t forget to proofread. When you’re writing the text for your site, it’s all too easy to make mistakes. Before publishing, try reading your text out loud to double check that it all makes sense.
• Get a custom domain. “.com” looks a lot more professional than “.wix”, so it’s worth getting a custom URL for your private practice’s website. You’ll need to buy a domain from a site such as GoDaddy or NameCheap (it shouldn’t cost much) and then connect it. Your website builder will likely have a tutorial on how to add the custom domain.‍
• Be authentic. Remember, a good website should be professional, but it doesn’t need to be too formal. Don’t be afraid to incorporate your personality and have fun!