For wellness professionals, there are typically two ways to market your services to clients: either a-la-carte (ie a one-time wellness consult) or bundled into a client package (ie 3-month counseling package). Although both pricing models can be successful, building out client packages can serve as a more profitable strategy in the long-term.

Generally speaking, if a client books a one-time visit, they can only achieve so much change in your one interaction. However, a package of visits will allow clients to make real strides towards change. Purchasing a client package is an investment in their health, and provides them the timing, accountability and resources to achieve their long-term wellness goals.

Typical ways to structure wellness client packages, include:  

• Bundled sessions: offering client packages are a great way to encourage a long-term relationship with your clients from day one. Most of the time, when clients purchase a multiple-session package, they’re committing to improve their health over time.
• Monthly subscription services: designed to be recurring payments (ie. 3, 6 or 12-month plans). Many providers choose to require a commitment of working together, designed around how long it realistically will take their clients to see change.
• Add-on subscription services: Typically used for additional premium services that will bring value to clients for select clients. And they are bundled with counseling sessions (ie. ongoing food journal review, or chat support)

Once you’ve created your client packages, you can find creative ways to market your services to both existing clients, or as a lead generation for prospective clients. By promoting your client packages across multiple channels, you can expand your business reach, and showcase the value of your services.

Here are 5 ways to successfully market your client packages:

1. Include a “Book Now” button on Facebook

Creating a Facebook Business page for your wellness business is a cost-effective way to market your client packages. By filling out your profile with relevant information about you, and your business, you’ll be able to quickly connect and engage with prospective clients. Facebook provides many “publishing” tools and buttons that automatically build in a marketing strategy for your page.

The button at the top of your page provides viewers with a “call-to-action.” Viewers will see it on your page and in search results when your page appears. You can edit it any time and select between creating a “Book Now,” “Learn More” or “Contact Me” button, depending on which action you want viewers to take.

For your wellness business, a “Book Now,” button can link either to your calendar (ie for client’s to book a discovery call) or to a client package for clients to purchase directly. This will create a simple pathway to convert prospective clients into paying customers with just a few clicks.

2. Add a link to your client package(s) on Instagram

Instagram, like Facebook, is becoming and increasingly common way for prospective clients to seek out wellness professionals. As followers engage with your Instagram account, they are able to organically learn about your services. Also build a connection with you and feel compelled to buy your services.

With an Instagram Business account, you can only include one website link in your bio, so you’ll need to use it wisely. Many wellness professionals on Instagram choose to use 3rd party platforms (or a page on their website) to turn their ONE link into multiple options. From there, they strategically display the *next actions* they want followers to take. Perhaps it’s to schedule a call, download an ebook, join a newsletter or purchase a client package. Again, creating a convenient way to display your client packages takes the hesitation away from purchasing.

With an Instagram Business account, you can only include one website link in your bio, so you’ll need to use it wisely. Many wellness professionals on Instagram choose to use 3rd party platforms (or a page on their website) to turn their ONE link into multiple options. From there, they strategically display the *next actions* they want followers to take. Perhaps it’s to schedule a call, download an ebook, join a newsletter or purchase a client package. Again, creating a convenient way to display your client packages takes the hesitation away from purchasing.

3. Add links to your website for clients to purchase + book sessions directly

Creating a “Services” page on your website or landing page allows you to provide a detailed overview of your client packages. Eliminate any buyer hesitation by showcasing the value, benefits and included services with your client packages. Clearly spelling out all of the included items in your client package. Also adds to the transparency of your wellness business while setting expectations for your business relationship.

Some things you may want to consider including in your client package description:

• Who your package is designed for (specific client population, new clients, existing clients?)
• How many (and types) of sessions your package includes
• Length of time for sessions
• How and where clients will be meeting with you (virtually, or in-office?)
• Any add-on services that may be included
• What clients will gain from your client package
• Providing a “Book Now,” or “Buy Now” button in conjunction with your description

4. Announce your client packages in an email campaign

Building an email list and sending out a monthly newsletter is an effective way to build “touch points,” with your clients (and prospective clients). These touch-points allow you to create a relationship with prospective clients. Also allowing them to know you and trust that you are the person they would like to work with. Similar to your Services Page on your website, your newsletter can be a platform for you to announce your client package and showcase the benefits.

If you offer any seasonal packages (ie January Resolution Package), you can also leverage your mailing list to promote your timely event. Include a button or link for clients to book and purchase your client package directly.

5. Host a live event and close with a pitch for your client package(s)

Speaking events (in-person or virtual) can provide a great way to generate leads for your wellness business. And live events create an immediate, genuine connection with prospective clients. During a speaking event, you have the opportunity to demonstrate the value of working with you. At the close of your event, talk or webinar, you’ll want to leave attendees with a clear next step to take in working with you.

Some creative ways to convert event attendees into paying clients:

• Have email signup during the event (or webinar) and send a post-event email thank attendees. You can remind them that they can sign-up to work with you through your “XYZ” client package
• Consider offering a sign-up discount or promo code for attendees who purchase your client package by a certain date
• Have a way to sign-up prospective clients on the spot if they are interested in booking with you. Having a professional and quick way to collect their info, purchase a client package and schedule an appointment. Then you can start working relationship off on a positive note.

Beyond a-la-carte wellness services, creating a bundle of valuable services allows clients to truly invest in their health. By making a commitment towards working together, clients receive the support and resources they need for making long-term healthy changes. Drive the success of your wellness business, and the success of your clients, by strategically creating and marketing your client packages